Sales Promotions are used during the ticket purchase process to indicate how the base ticket price is to be altered to arrive at the final ticket price. Create as many Sales Promotions as you require. A Sales Promotion is a discount, a markup, or a combination of both that's added to a ticket at the time of purchase. A ticket sold at "full" price has a sales promotion that has a no markup and no discount.
Markups and discounts can be percentages or fixed amounts. A half price Sales Promotion has a 50% discount. A group discount could be $4.00 off the regular price. A special promotion that includes a reception, may have a markup of $4.00 added to the regular price.
A Sales Promotion can combine a discount and a markup. For example, you could have a special seniors price which is always $7.00 which combines a 100% discount with a $7.00 markup.
Ticket prices before tax are calculated as: Ticket Price = Ticket Base price - Sales Promotion Discount + Sales Promotion Markup.
Column Headings
Promotion
The name for the promotion. This is the description that appears on the ticket purchase windows.
Group
Report Groups are a sinngle letter or number that are used to group similar promotions together on reports. A subtotal will be printed for each group on reports. Classification of promotion codes make revenue reports more meaningful. Eg. The following groups could be used to classify your promotions:
a.) Single Ticket Sales (regular, 2 for 1, General Admission).
b.) Season Tickets (Earlybird, Season).
c.) Group Tickets (Senior homes, Brownies).
d.) Comp Tickets
e.) Special Beneifit Promotions (Dinner, Opening Gala).Disc$
A dollar discount of a specific amount applied to each ticket. This could be used for sales when you give $2.00 off.
Disc%
A percentage discount to be applied to each ticket. This is useful for early subscriptions (i.e. 10% off) or two for one coupons (i.e. 50% off).
Markup$
A dollar markup of a specific amount applied to each ticket. Eg. a dinner special may have a 20.00 markup per ticket.
Markup%
A percentage markup to be applied to each ticket.
Date Start
The date that the sales promotion is valid from (blank means since time began).
Date Stop
The date that the sales promotion is valid until (blank means until eternity).
Promotion Type
Similar to the report groups, they are used to classify similar sales promotions together.
Setting A Default Promotion
Normally one promotion is set as the default promotion. This is the promotion that will be initially displayed in the promotion portion of the sales window when selling tickets. The name of the default promotion is listed beside the set default button on the lower lefthand portion of the promotion window. If no default exists, then the words "No Default" will appear beside the button. The instructions below detail how to mark a promotion as the default promotion.
The promotion should now be highlighted.
The name of the default promotion is now listed beside the set default button on the lower lefthand portion of the promotion window. The default promotion is now set.
Removing the Default Setting
Just as a default promotion can be set, it can also be removed. To remove the default setting from a promotion follow the steps outlined below. If you just want to change the default promotion, you do not have to remove the current default. You can just set the new default the same way that was described in the section "Setting a Default Promotion".
Doing this selects no promotion.
The words "No Default" should appear directly to the right of the set default button.